Naomi opened her Eagle business, Wild West Bakery & Espresso, in Downtown Eagle in 1994, as Eagle's first espresso cafe. Her background includes Marketing Management positions for The Kellogg Company, Battle Creek, MI, as well as Ore-Ida Foods, Inc, in Boise. Wild West was named Eagle's Business of the Year for 2010. Naomi also represents the Downtown Eagle Merchants on the Chamber Board.